Boulevard is a polished platform aimed at higher-end salons and spas, but its starting price puts it out of reach for many independents. Bastiva offers the same essentials — online booking, memberships, POS, card-on-file, tips and tip-split — at flat pricing from $19/mo. You also get custom branding and a branded member app on every plan, with a 14-day free trial and no card required.
Premium tools, accessible pricing
Bastiva plans are flat at $19, $49, $99, and $199 per month with no per-transaction fees. Boulevard typically starts higher, which can be a barrier for newer or smaller businesses. With Bastiva you get a professional client experience without committing to a high monthly minimum.
Self-care booking done right
Bastiva supports appointment scheduling, recurring appointments, resource and room booking, and card-on-file to reduce no-shows. Tips and tip-split keep your service team paid fairly, and POS plus gift cards round out the front desk.
- Card-on-file with no-show and late-cancel fees
- Resource/room booking and recurring appointments
- Tips, tip-split, and a payroll-ready staff ledger
- Gift cards, promo codes, and integrated POS
Branding on every tier
Your logo and colors appear on the booking page, automated emails, and the branded member app on every Bastiva plan. You also get your own subdomain like yourstudio.bastiva.com, so clients experience your brand, not ours.
Retention and insight built in
Automated reminders, post-visit follow-ups, and waitlists with automatic gap-fill keep your calendar full. Analytics on client lifetime value, retention cohorts, and rebooking rate help you turn first-time visits into loyal clients.
Bastiva vs. Boulevard
| Feature | Bastiva | Boulevard |
|---|---|---|
| Starting price | $19/mo flat | Higher starting price (≈ $175+/mo) |
| Per-transaction fees | None | Processing fees apply |
| Custom branding | Every plan | Varies by tier |
| Branded member app | Included | Higher tier / varies |
| Free trial | 14 days, no card | Demo-led |
| Tips + tip-split | Included | Supported |
| Fitness + salon/spa | Both, one platform | Primarily salon/spa |
| Pricing transparency | Public flat tiers | Higher, tiered |
Flat, honest pricing
Every plan includes your branding. No transaction fees, ever.
Frequently asked questions
Why choose Bastiva over Boulevard?
Bastiva offers the core booking, POS, and membership tools salons need at flat pricing from $19/mo, while Boulevard generally starts much higher. Bastiva also includes branding and a branded app on every plan.
Does Bastiva support tips and tip-split for my team?
Yes. Bastiva includes tips and tip-split, plus a payroll-ready staff ledger and commission tracking, which suits service teams in salons and spas.
Can I reduce no-shows like I would with card-on-file?
Yes. Bastiva supports card-on-file along with automated no-show and late-cancel fees and reminder sequences at 24h and 2h.
Is the booking experience branded to my business?
Yes. Every Bastiva plan includes custom branding on the booking page, emails, and member app, plus your own subdomain like yourstudio.bastiva.com.
Does Bastiva offer a free trial?
Yes, a 14-day free trial with no credit card required.
How does Bastiva pricing compare to Boulevard?
Bastiva is $19–$199/mo flat with no per-transaction fees. Boulevard is approximately $175–$400+/mo, so Bastiva is typically a much lower-cost option for independent businesses.
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